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Blog offensive: An exploratory analysis of attacks published on campaign blog posts from a political public relations perspective [An article from: Public Relations Review]
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Product Description
This digital document is a journal article from Public Relations Review, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
An advancement in online campaigning during the 2004 election cycle was the integration of blogs in candidate Web sites. This content analysis investigated the political public relations message strategy on campaign blogs during the 2004 election, focusing on attacks as a part of Functional Theory of Political Campaign Discourse. Results indicated frequent discussion of the opponent, reliance on attacks, and the dominance of logical appeals. Candidates focused on issue over image. The incumbent attacked more often than the challenger.
Description:
An advancement in online campaigning during the 2004 election cycle was the integration of blogs in candidate Web sites. This content analysis investigated the political public relations message strategy on campaign blogs during the 2004 election, focusing on attacks as a part of Functional Theory of Political Campaign Discourse. Results indicated frequent discussion of the opponent, reliance on attacks, and the dominance of logical appeals. Candidates focused on issue over image. The incumbent attacked more often than the challenger.
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