The second “version” of the Internet, known in geek terms as “Web 2.0,” has created opportunities for organizations to expand the capability of offering services for their clients using only online tools. Web 2.0 includes the use of podcasts, blogs, and dynamic web sites. One industry that is sure to take advantage of the new online collaboration tools that Web 2.0 provides is real estate.

 

One of the last markets to be radically changed by technology due to its complexity and the exceedingly large number of players involved in each transaction is quickly catching up with other industries such as travel and online stock trading.  Many tools are available for real estate professionals to help them list and sell more homes and to provide better service to their clients. If they don’t adopt many of these tools, they threaten their business for the long term. Authors Dani Babb and Alex Lazo point out that there are ways for professionals to overcome these obstacles, including the expanded use of technology. This book explores some of the ways to do that using dynamic and useful tools online.